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Developing a PR Plan Want to make sure your business's name gets heard this year? You need to plan for PR. For most businesses, the new year is a time for assessment, goal setting and strategic planning. When it comes to PR, this is the time to set objectives and formulate a clear, defined plan that'll... View
Jumpstart Your Blog Here's a regimented workout that will help jumpstart a new or stalled business blog and prevent you from being just another tourist in the blogosphere. (Please consult your physician before beginning any new blogging regimen, and always remember to stretch.) View
Managing Bad Press When writing stories, most reporters strive to present an educated, balanced view that neither overly disparages nor glorifies the subjects. It's not in the reporter's or the media outlet's best interests to present a false or biased article. However, there may be a time when your... View
Plan Your Sales Pitch Now that you’re an entrepreneur, you want the sales pitch for your small business to have a positive impact on your prospective customers. Don’t worry that you’re not a “born salesperson;” in truth, few people are. All it takes is research and planning—the... View
One Year Sales Forecast Template Forecasting sales of your product or service is the starting point for the financial projections. The sales forecast is the key to the whole financial plan, so it is important to use realistic estimates. Divide your projected monthly sales into "Categories", which are natural... View
Earning Business Referrals Are you doing everything you can to focus on your customers and earn those all-important referrals? Find out by taking this quick quiz. View
10 Steps to Protecting Your Ideas Got a great idea? Follow these first steps from SCORE Counselor, Alan Tratner of Santa Barbara, CA. View
Business Signs are a Great Marketing Tool You might be missing a golden opportunity if you don't have a business sign. View
Got Meme? How To Attract Your Clients' and Customers' Attention Does your current title, tagline or catch phrase: Tell people what you do? Create a perception of need? Start conversations? View
8 Ways to Build your Baseline Business Reputation Daniel Kehrer answers the question "What is your “Baseline Business Reputation” and how to build it across all touch points with customers and prospects?" View