Three Reasons Why Email Marketing is Still Good Business

Why should you still invest in email marketing in the age of Twitter and LinkedIn? How about because email still reigns as king of digital communication? According to Forrester Research, 838 BILLION emails were sent last year. That’s nearly three times the number of stars in the Milky Way! If that’s not convincing enough for you.

Here are three more reasons why you should keep email marketing top of mind for your business-generation strategy.

Email#1: It’s Effective
Email is a part of almost everyone’s daily lives. It’s how we receive information that we use to make daily decisions, such as where to eat or what to see at the movies. Email is one of the ways we learn about that new restaurant around the corner or that new movie that hits theaters on Friday. Here are a few choice stats on how much we use email:

  • 91% of consumers check their email daily (ExactTarget, 2012 survey)
  • 74% of consumers prefer to get commercial communications via email (Merkle, 2011 whitepaper)
  • 66% of consumers bought something online as a result of an email marketing message (Direct Marketing Association, 2013)
  • 76% of emails are opened in the first two days after an email is sent (Alchemy Worx, 2013)

#2: It’s Cost-Efficient
The best thing about email marketing is that it offers one of the highest return on direct-marketing investments out there, an estimated 4,300% according to the Direct Marketing Association. And unlike other free options, you can allow your recipients to opt out of emails they don’t want without hassle. Additionally, you can target specific customers or types of customers with special offers and adjust on the fly to take advantage of opportunities that present themselves.

Webinar Ad#3: It’s Mobile
It’s clear that our lives increasingly involve our ever-present mobile devices. No matter the brand or carrier, we rely more and more on these devices to keep us in touch with our daily activities, schedules and information, including – you guessed it – email. According to a 2013 report by Movable Ink, we are “in the midst of a mobile takeover.” Email reading is quickly shifting away from the PC: 65% of emails are opened on mobile devices (and the smartphone portion is an amazing 84% of that!). Movable Ink’s report also claims that email open rates for commercial emails “have surged” since email reading started shifting to the mobile space.

Trends like these suggest that email is still one of the staples of our daily communications, and that using email to market your business will continue to be a tried-and-true way to engage and attract customers in the online world. Convinced? Get started with these easy e-mail marketing tips about how to get started using email as an effective marketing tool.


About the Author

Powered by Verisign imageAs the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit