Video Marketing and Your Business

Video is a fun and easy way to drive sales, boost engagement and build your brand. It's increasingly becoming a must-have instead of a nice-to-have asset in your marketing toolbox.

Let's look at some stats:

  • 96% of consumers find video helpful when making purchase decisions online.
  • 4 times as many consumers would rather watch a video about a product than read about it.
  • Videos can enhance the look and feel of your business. Sites that feature video on the majority of product pages see a 68% larger average order value than sites with video on only a few product pages.

Video is powerful. The good news is, it doesn't have to be hard to start incorporating it into your marketing mix. 

Watch the complete Getting Started with Video series:

Part 2: Building Your Video Marketing Strategy

Part 3: Gathering What You Need to Create Your First Video 

Part 4: Putting Your Video Together

Part 5: Promoting Your Video

About the Author

Animoto logoAnimoto makes it easy to create professional-quality videos on your computer and mobile device. At our core, we believe that video is the most powerful way to communicate what you care most deeply about and that making videos shouldn’t be limited to only those with technical know-how and expensive production equipment. That’s why our team is committed to building products that make it cost-effective, fun, and effortless for anyone to create exceptional videos.