What Should You Pay for Marketing Services?
PrintYou know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business?
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Marketing Service |
Hourly rates |
Notes |
More Information |
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Writing |
$30-$200 |
Depends on the experience of the writer and the specialized content expertise required. |
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Website Programmers |
$60-$125 |
Major development projects are quoted on a per project basis. Use of templates and standard platforms reduce price |
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Graphic Designers |
$65-$150 |
Final quotes are always done based on project. |
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SEO (Search Engine Optimization) |
$76-$200 |
Most SEO specialists will only initially quote for large projects with monthly retainers and 3-6 month minimums. Because SEO is now so closely linked to Social Media, many projects include services such as blog creation and posting and regular social media interactions with clients. |
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Social Media Services |
$75-$200 |
Varies depending on whether you are looking for help with a higher-level social media strategy or the implementation of blog posts, tweets and Facebook posts. |
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PR Professionals |
$40-$200 |
Depending on whether they are freelancers, with an agency and/or have specialized contacts in your industry. Many have retainer minimums to start |
Tips and Tools for Hiring Marketing Contractors
View the presentation: Hiring and Managing Marketing Contractors: Smart Tips
Start
- Lifetime Value: the Most Important Number
- In-house or Outsource: What Marketing Activities Should You Pay for?
- 7 Tips to Get the Most Value from Your Marketing Service Providers
- 5 Sales and Marketing Tasks you should Delegate or Automate
Set Goals
Create Vendor List
Write RFP
Contract and Manage
Track Results
